In 1983, Toyota chairman Eiji Toyoda determined that the time was right for Toyota to produce a luxury automobile. He decided that this new vehicle would be the finest luxury car in the world, offering speed, safety, comfort, elegance, dignity and beauty. This ultimate automobile also had to be accompanied by unprecedented levels of customer service that greatly exceeded the expectations of current luxury car buyers. The first Lexus, the flagship LS 400, was introduced in fall 1989, setting a new standard for luxury cars around the world. Since that historic launch, Lexus introduced the ES, SC, GS and IS. In the following years, Lexus introduced the LX, GX and RX Luxury Utility Vehicles. Always a leader in technology, Lexus launched the luxury hybrids—the RX Hybrid, GS Hybrid and LS Hybrid, as well as the high-performance IS F sedan. With a complete line of automobiles that are unsurpassed in their respective classes and a philosophy that puts the customer first, Lexus will continue to forge ahead pursuing perfection to set new precedents, and carry out the legacy first established by Eiji Toyoda more than 50 years ago. To get a more detailed look at the Lexus story, visit the Lexus History Timeline.
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